Privacy policy

LAST UPDATED: July 1, 2024

Purely Elizabeth, LLC and its affiliates (collectively, “we,” “us,” or “our”) want you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we collect through:

• Websites operated by us from which you are accessing this Privacy Policy (the “Websites”);
• Our social media pages located at https://www.pinterest.com/purely_elizabeth/, https://www.instagram.com/purely_elizabeth/, https://www.tiktok.com/@purely_elizabeth, https://www.facebook.com/purelyelizabeth, https://x.com/purelyelizabeth, https://www.threads.net/@purely_elizabeth (collectively, our “Social Media Pages”);
• HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you; and
• Offline business interactions you have with us. Collectively, we refer to the Websites, Social Media Pages, emails, and offline business interactions as the “Services.”

PERSONAL INFORMATION

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. The Services collect Personal Information, including:

• Name
• Postal address
• Telephone
• Email address
• Payment data
• Business contact information
• Purchase and transaction history
• IP address (we may also derive your approximate location from your IP address)

Collection of Personal Information

We and our service providers collect Personal Information in a variety of ways, including:

• Through the Services.
• We collect Personal Information through the Services, for example, when you make a purchase, contact us with inquiries, or join our newsletter. We may also collect Personal Information automatically as described in the “Information Collected Automatically” section below.
• From Other Sources.
• We receive your Personal Information from other sources, for example: joint business partners, social media platforms, marketing partners, and publicly available databases.

We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use of Personal Information

We and our service providers use Personal Information for the following purposes:

• Administering the Services and fulfilling your requests.
• To administer the Services, respond to your inquiries, fulfill your requests, and provide you with related benefits, special promotions, or customer service.
• To complete your transactions and verify your information.
• To fulfil our contract with your business and verify your information.
• To send administrative information to you, such as changes to our terms, conditions, and policies.
• Providing you with our newsletter and/or other marketing materials and facilitating social sharing.
• To send you marketing related emails, with information about our services, new products, and other news about our company.
• To facilitate social sharing functionality that you choose to use.
• Analyzing Personal Information for business reporting and providing personalized services.
• To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
• To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
• To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.
• Allowing you to participate in sweepstakes, contests, or other promotions.
• We may offer you the opportunity to participate in a sweepstakes, contest, or other promotion.
• Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information. Please read those additional rules before choosing to participate.
• Aggregating and/or anonymizing Personal Information.
• We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.
• Accomplishing our business purposes.
• For data analysis, for example, to improve the efficiency of our Services;
• For audits, to verify that our internal processes function as intended and to address legal, regulatory, or contractual requirements;
• For fraud prevention and fraud security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
• For developing new products and services;
• For enhancing, improving, repairing, maintaining, or modifying our current products and services, as well as undertaking quality and safety assurance measures;
• For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
• For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
• For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our client’s interests.

Disclosure of Personal Information

We disclose Personal Information:

• To our affiliates for the purposes described in this Privacy Policy.
• To our third-party service providers, to facilitate services they provide to us.
• These can include providers of services such as website hosting, data analysis, fraud prevention, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.
• To third parties, to permit them to send you their own marketing communications, consistent with your choices.
• To our third-party collaboration partners and third-party sponsors of sweepstakes, contests, and similar promotions.
• By using the Services, you may elect to disclose Personal Information.
• On message boards, chat, profile pages, blogs, and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.

Other Uses and Disclosures

We may also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, and for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety, or property, and/or that of you or others. We may use, disclose, or transfer Personal Information to a third party in connection with any proposed or actual reorganization, bankruptcy, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our assets or stock.

INFORMATION COLLECTED AUTOMATICALLY

We and our service providers may collect information automatically in a variety of ways, including:

• Your browser or device.
• Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using. We use this information to ensure that the Services function properly.
• Cookies.
• Cookies are pieces of information stored directly on your computer. Cookies allow us to collect such information as browser type, time spent on the Services, pages visited, language preferences, and traffic data. We use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them.
• Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services or reach out to you directly with personalized marketing communications. We may also use cookies or other technologies in online advertising to track responses to our ads.
• We do not currently respond to browser do-not-track signals.
• If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting particular cookies from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.
• Pixel tags and other similar technologies.
• Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
• Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
• Invisible reCAPTCHA
• We may use Google’s invisible reCAPTCHA application on our Services in order to protect against spam and other automated abuse. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements, while on the page. The use of the reCAPTCHA service and the treatment of any information collected through the service are subject to Google’s applicable privacy policy, available at https://policies.google.com/privacy, and Google’s terms of service, available at https://policies.google.com/terms?hl=en.
• IP Address
• Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Services. We may also derive your approximate location from your IP Address.
• Physical Location
• We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we may not be able to provide you with the applicable personalized services and content.

Uses and Disclosures of Information Collected Automatically

We may use and disclose information collected automatically for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat the information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information, as detailed in this Privacy Policy. In some instances, we may combine information collected automatically with Personal Information. If we do, we will treat the combined information as Personal Information so long as it is combined.

SECURITY

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

CHOICES AND ACCESS

Your choices regarding our use and disclosure of your Personal Information

You may opt out from receiving marketing-related emails from us. If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out by clicking on the opt-out or unsubscribe link in each such email.

We will try to comply with your request as soon as reasonably practicable. Please note that if you opt out of receiving marketing related emails from us, we may still send you important administrative messages, from which you cannot opt out.

If you are a resident of California or Texas, please see the section at the end of this policy entitled “ADDITIONAL INFORMATION REGARDING CALIFORNIA AND TEXAS” for further information on your privacy choices.

THIRD PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Social Media Pages.

THIRD-PARTY ADVERTISING

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/.

THIRD-PARTY PAYMENT SERVICES

The Services may provide functionality allowing you to make payments using a third-party payment service with which you have created your own account. When you use such a service to make a payment to us, your Personal Information will be collected by such third party and not by us and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any such third party’s collection, use, or disclosure of your Personal Information.

USE OF SERVICES BY MINORS

The Services are not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from individuals under 13.

JURISDICTION AND CROSS-BORDER TRANSFER

We are located in the United States. We may store and process your Personal Information in any country where we have facilities or in which we engage service providers. By using the Services, you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.

SENSITIVE INFORMATION

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services or otherwise to us.

UPDATES TO THIS PRIVACY POLICY

The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.

CONTACTING US

If you have any questions about this Privacy Policy, please contact us at support@purelyelizabeth.com. Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

ADDITIONAL INFORMATION REGARDING CALIFORNIA AND TEXAS

Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”) and the Texas Privacy and Data Security Act, we are providing the following additional details regarding the categories of Personal Information about California and Texas consumers that we collect, use, and disclose. This section supplements the information provided in the Privacy Policy, above.

Categories of Personal Information Collected and Disclosed

The following chart details which categories of Personal Information about California and Texas consumers we collect, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding 12 months. The chart also details the categories of Personal Information that we “share” for purposes of cross-context behavioral or targeted advertising, including in the preceding 12 months.

Categories of Personal Information	Disclosed to These Categories of Third Parties for Operational Business Purposes	Shared with These Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising
Identifiers, such as name, contact information, online identifiers, and IP address	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; third party sponsors of sweepstakes, contests, and similar promotions;  regulatory authorities and law enforcement	Ad networks; social media platforms
Personal information as defined in the California customer records law, such as name, contact information, and financial information	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; third party sponsors of sweepstakes, contests, and similar promotions;  regulatory authorities and law enforcement	Ad networks; social media platforms
Commercial Information, such as transaction information and purchase history	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; third party sponsors of sweepstakes, contests, and similar promotions;  regulatory authorities and law enforcement	Ad networks; social media platforms
Internet or network activity information, such as interactions with our online properties or ads, and access and usage information regarding our websites	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; regulatory authorities and law enforcement	Ad networks; social media platforms
Geolocation Data, such as approximate location derived from IP address	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; third party sponsors of sweepstakes, contests, and similar promotions;  regulatory authorities and law enforcement	Ad networks; social media platforms
Audio, electronic, visual and similar information, such as images and audio, video or call recordings created in connection with our business activities	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; regulatory authorities and law enforcement	None
Professional or employment-related information, such as work history, current and prior employer, and your CV when you choose to apply for a position with us	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; regulatory authorities and law enforcement	None
Inferences drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences and characteristics	Our affiliated entities; third-party service providers, to facilitate services they provide to us; third parties, to permit them to send you marketing communications, consistent with your choices; regulatory authorities and law enforcement	Ad networks; social media platforms
Sensitive Personal Information. ·       Account log-in in combination with any required security or access code, password, or credentials allowing access to an account ·       Citizenship or immigration status if you choose to apply for a position with us	Our affiliated entities; third-party service providers, to facilitate services they provide to us; regulatory authorities and law enforcement	None

We do not “sell” your Personal Information, including your Sensitive Personal Information, as defined under the CCPA. We have not engaged in such sales in the 12 months preceding the date this Privacy Policy was last updated. Without limiting the foregoing, we do not “sell” or knowingly “share” the Personal Information, including the Sensitive Personal Information, of minors under 16 years of age.

Purposes for the Collection, Use, and Disclosure of Sensitive Personal Information

Subject to your consent where required by applicable law, we collect, use, and disclose Sensitive Personal Information for purposes of: performing services on behalf of our business; providing goods or performing services as requested by you; ensuring security and integrity, short term transient use such as displaying first party, non-personalized advertising; order processing and fulfillment; servicing accounts and providing customer service; verifying customer information; processing payments; activities relating to quality and safety control or product improvement; securing the access to, and use of, our facilities, equipment, systems, networks, applications, and infrastructure; preventing, detecting, and investigating security incidents; resisting and responding to fraud or illegal activities; and other collection and processing that is not for the purpose of inferring characteristics about an individual. We do not use or disclose Sensitive Personal Information for additional purposes.

Retention Period

We retain each category of Personal Information, including Sensitive Personal Information, for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide services to you, for example, for as long as you have an account with us or keep using our services, and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise;
• Whether there is a legal obligation to which we are subject, for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them; or
• Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation or regulatory investigations.

Rights and Requests

If you are a California or Texas resident, you may request:

1. To know whether we process your Personal Information, and to access such Personal Information. If you are a California resident, you may also request that we disclose to you the following information:
1. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
2. The business or commercial purpose for collecting or “sharing” Personal Information about you;
3. The categories of Personal Information about you that we “shared” and the categories of third parties to whom we “shared” such Personal Information; and
4. The categories of Personal Information about you that we otherwise disclosed, and the categories of third parties to whom we disclosed such Personal Information.
2. To correct inaccuracies in your Personal Information.
3. To have your Personal Information deleted.
4. To receive the specific pieces of your Personal Information, including a copy of your Personal Information in a portable format.
5. To opt out of targeted advertising, including the “sharing” of your Personal Information for cross-context behavioral advertising.

You have the right not to be unlawfully discriminated against for exercising your privacy rights.

We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as mailing address, telephone number and/or email address, in order to verify your identity and protect against fraudulent requests. If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your Personal Information. If you make a deletion request, we may ask you to verify your request before we delete your Personal Information.

To make a request, please contact us at support@purelyelizabeth.com or 720-242-7525.

To request to opt out of targeted advertising, including the “sharing” of your Personal Information for cross-context behavioral advertising, click here [Cookie Preferences].

We also process opt-out preference signals, such as the Global Privacy Control. These signals set your opt-out preferences only for the particular browser or device you are using. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.

Authorized Agents

If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Rights and Requests.” As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Rights and Requests” or confirm that you provided the agent permission to submit the request.

Appeal Process

If you are a Texas resident and we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by contacting us at support@purelyelizabeth.com.

De-Identified Information

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.

California “Shine the Light” Disclosures

As noted above, we may disclose Personal Information to third parties, to permit them to send you their own marketing communications, consistent with your choices. If you are a California resident and would like to learn more about this, please email us at support@purelyelizabeth.com. We will provide a list of the categories of Personal Information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We will respond to your request in accordance with applicable law.